Google Ads (PPC) Career Program
Learn how to plan, build, optimize and measure Google Ads campaigns for search-driven customer acquisition.
What you'll learn
Understand how Google Ads auctions, intent and relevance influence performance.
Build keyword and campaign structures around real business goals.
Create search ads, assets and landing-page strategies.
Understand bidding, budgets, conversions and performance metrics.
Work with campaign optimization and testing workflows.
Use measurement and reporting to connect ad spend with business outcomes.
Complete a practical Google Ads campaign project.
Career opportunities
This course includes
Live Google Ads-focused training
Campaign-building exercises
Keyword research
Ad-copy workshops
Measurement and optimization
Reporting templates
Capstone campaign
Certificate
Who it's for
- Beginners in digital marketing
- Students and fresh graduates
- Freelancers
- Business owners
- Marketing professionals specializing in paid search
Curriculum
12 modules · Live classes · Hands-on practice · Practical assignments
- Search intent
- Auction fundamentals
- Campaign hierarchy
- Objectives and conversions
Practical / Lab: Choose the correct campaign approach for sample business goals.
- Keyword themes
- Match concepts
- Negative keywords
- Commercial intent
- Search-term analysis
Practical / Lab: Build a structured keyword plan.
- Account organization
- Campaign segmentation
- Ad groups
- Naming conventions
- Budget allocation
Practical / Lab: Build a clean campaign architecture.
- Ad messaging
- Headlines and descriptions
- Assets
- Message match
- Testing
Practical / Lab: Create multiple ad variants for one offer.
- Intent alignment
- Page structure
- Forms
- Trust
- Conversion actions
Practical / Lab: Improve a landing page for a paid-search campaign.
- Bidding concepts
- Budget pacing
- CPA and ROAS
- Learning periods
- Optimization priorities
Practical / Lab: Diagnose a campaign with performance problems.
- Conversions
- Attribution concepts
- UTMs
- GA4 integration concepts
- Reporting
Practical / Lab: Create a conversion-measurement plan.
- Impressions
- CTR
- CPC
- Conversion rate
- CPA
- ROAS
Practical / Lab: Analyze a campaign report and identify the highest-impact changes.
- Search-term insights
- Ad relevance
- Landing-page experience
- Negative keyword strategy
Practical / Lab: Refine a campaign based on search-term data.
- Remarketing concepts
- Shopping and Performance Max overview
- Local intent
- Lead generation
Practical / Lab: Choose an appropriate campaign type for different scenarios.
- Reporting structure
- Insights vs metrics
- Recommendations
- Client presentation
Practical / Lab: Prepare a concise performance report.
- Research
- Campaign build
- Ads
- Budget
- Tracking
- Optimization
Practical / Lab: Create and present a complete Google Ads campaign plan.
Requirements
- No prior PPC experience is required.
- Basic digital-marketing knowledge is helpful but not mandatory.
- Laptop and stable internet connection are required.
- Live campaign access is optional; mock campaigns can be used for training.
Program description
This program is dedicated specifically to paid search. Learners are taught to think beyond simply creating ads: they learn to connect search intent, keywords, messaging, landing pages, conversion tracking and optimization.
The course is designed to stay platform-aware without relying on one temporary interface. Google Ads features change frequently, so live delivery should refresh screenshots, campaign options and policies for each cohort.
Capstone / final project
Final project: build a complete Google Ads account plan for an approved or fictional business, including keyword architecture, ad copy, landing-page strategy, budget, conversion plan and optimization roadmap.
Recommended tools & platforms
Batches
New batches forming · limited seats
Mode
Live instructor-led training
Duration
12 weeks
24/7 support