SEO & AI Search Optimization Career Program
Master search-engine optimization and learn how modern search and AI-powered search experiences discover, understand and surface useful content.
What you'll learn
Understand how search engines crawl, index and rank content.
Perform keyword and search-intent research.
Optimize pages, internal links, metadata, structured data and technical foundations.
Use Search Console and analytics to diagnose organic-search performance.
Build people-first content strategies that earn relevant search visibility.
Understand how AI features in search change discovery without abandoning SEO fundamentals.
Complete an SEO and AI-search visibility audit.
Career opportunities
This course includes
Live SEO training
Website audits
Keyword research workshops
Technical SEO exercises
Search Console practice
Content strategy
AI-search optimization exercises
Capstone audit
Certificate
Who it's for
- SEO beginners
- Digital marketing students
- Content marketers
- Web developers and WordPress professionals
- Freelancers and business owners
Curriculum
12 modules · Live classes · Hands-on practice · Practical assignments
- Crawling
- Indexing
- Ranking
- Search intent
- Search results and user behavior
Practical / Lab: Trace how a page moves from publication toward search visibility.
- Keyword discovery
- Intent types
- Topic clusters
- Commercial vs informational queries
- Prioritization
Practical / Lab: Build a keyword and topic map.
- Titles
- Headings
- URLs
- Internal links
- Images
- Content structure
Practical / Lab: Optimize a sample page for users and search engines.
- Crawlability
- Indexing
- Robots.txt
- XML sitemaps
- Canonicalization
- JavaScript SEO
Practical / Lab: Audit a website for technical search issues.
- Topic planning
- Originality
- Expertise
- Helpful content
- Content refresh
Practical / Lab: Build a content plan around customer questions.
- Google Business Profile concepts
- Local intent
- Citations
- Reviews
- Location pages
Practical / Lab: Create a local SEO plan for a service business.
- Product pages
- Categories
- Structured data
- Merchant considerations
- Internal linking
Practical / Lab: Audit a sample e-commerce category and product page.
- Queries
- Clicks
- Impressions
- CTR
- Indexing reports
- URL inspection
Practical / Lab: Diagnose an organic-search performance issue.
- Internal links
- Backlinks
- Relevance
- Quality
- Link-risk awareness
Practical / Lab: Develop a safe authority-building plan.
- Technical audit
- Content audit
- Competitor analysis
- Prioritization
- Reporting
Practical / Lab: Produce a prioritized SEO audit.
- AI Overviews and AI Mode concepts
- People-first content
- Crawlability and indexability
- Citations and discoverability
- Myths around AEO/GEO
Practical / Lab: Audit content for visibility in modern AI-assisted search.
- Technical audit
- Keyword strategy
- Content plan
- Search Console analysis
- AI-search review
- Roadmap
Practical / Lab: Deliver a complete search-visibility strategy for a website.
Requirements
- No prior SEO experience is required.
- Basic website knowledge is helpful but not mandatory.
- Laptop and stable internet connection are required.
- Access to a website is recommended for practical exercises but not mandatory.
Program description
This program combines established SEO fundamentals with the changing search environment. Learners are taught how search engines crawl, index and understand content, then how to turn that understanding into practical technical, content and measurement work.
Google's current Search guidance states that the foundational SEO best practices remain relevant for AI features such as AI Overviews and AI Mode. Google's May 2026 guidance also cautions against simplistic AEO/GEO myths and emphasizes valuable, unique content. The course therefore teaches AI-search optimization as an extension of strong SEO, not as a collection of unsupported tricks.
Capstone / final project
Final project: perform a complete SEO and AI-search visibility audit for a website, identify technical and content opportunities, build a prioritized roadmap and present the expected business impact and measurement plan.
Recommended tools & platforms
Batches
New batches forming · limited seats
Mode
Live instructor-led training
Duration
12 weeks
24/7 support